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Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior
Hardcover
Series: Routledge Studies in Marketing
AccountingInvesting & FinanceMarketing
ISBN13: 9781041108849
Publisher: Routledge
Published: Oct 16 2025
Pages: 158
Weight: 0.92
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
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