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Analyzing Music in Advertising: Television Commercials and Consumer Choice
Hardcover
Series: Routledge Interpretive Marketing Research
AccountingInvesting & FinanceMusic Theory
ISBN13: 9781138781085
Publisher: Routledge
Published: Dec 1 2014
Pages: 182
Weight: 0.85
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
1 different editions
Also available
Analyzing Music in Advertising: Television Commercials and Consumer Choice
Graakjaer, Nicolai
Paperback
Also from
Graakjaer, Nicolai
Analyzing Music in Advertising: Television Commercials and Consumer Choice
Graakjaer, Nicolai
Paperback
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