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Hardcover
Series: Culture, Representation and Identity
ISBN13: 9780761942542
Publisher: Sage Publications Ltd
Published: Mar 22 2004
Pages: 224
Weight: 1.06
Height: 0.75 Width: 6.36 Depth: 9.34
Language: English
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch′, but by the interaction of institutional, organisational and technological forces.
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