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Advertising Management

Advertising Management

Hardcover

AccountingManagementGeneral Antiques & Collectibles

ISBN10: 1138178195
ISBN13: 9781138178199
Publisher: Routledge
Published: Sep 1 2016
Pages: 232
Weight: 1.26
Height: 0.56 Width: 6.69 Depth: 9.61
Language: English
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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