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Advertising Management

Advertising Management

Paperback

AccountingManagement

ISBN10: 0765622602
ISBN13: 9780765622600
Publisher: Routledge
Published: Apr 15 2009
Pages: 232
Weight: 0.90
Height: 0.30 Width: 7.50 Depth: 9.10
Language: English
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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