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Advertising Media A-To-Z
Paperback
Publisher Price: $32.00
ISBN13: 9780071422147
Publisher: Mcgraw Hill Book Co
Published: Nov 7 2003
Pages: 368
Weight: 1.03
Height: 0.93 Width: 6.05 Depth: 8.99
Language: English
A quick-access reference to every essential mediarelated term and concept
After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.
Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.
A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:
- Definitions of key concepts
- Inside tips on effective media planning
- Practical tips on the dynamics of media planning and buying
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