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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising International

Advertising International

Hardcover

Series: Comedia

AccountingGeneral Sociology

ISBN10: 1138178942
ISBN13: 9781138178946
Publisher: Routledge
Published: Jan 27 2017
Pages: 260
Weight: 1.20
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Mattelart, Armand

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Accounting