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Advertising and Race; Global Phenomenon, Historical Challenges, and Visual Strategies
Hardcover
AccountingBusiness of ArtGeneral World History
ISBN13: 9781433122187
Publisher: Peter Lang Us
Published: Sep 29 2014
Pages: 290
Weight: 1.64
Height: 0.69 Width: 7.00 Depth: 10.00
Language: English
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed theoretical, historical, social, and professional narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization.
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