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Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age

Paperback

AccountingBusiness GeneralGeneral Political Science

ISBN10: 1349216127
ISBN13: 9781349216123
Publisher: Springer Nature
Published: Nov 15 1991
Pages: 195
Weight: 0.59
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

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