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AD Critique: How to Deconstruct Ads in Order to Build Better Advertising
Paperback
ISBN13: 9781412980531
Publisher: Sage Publications, Inc
Published: Dec 14 2011
Pages: 216
Weight: 0.90
Height: 0.50 Width: 7.30 Depth: 9.00
Language: English
Ad Critique teaches advertising, marketing, and management students--both the suits and the creatives--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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