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First Taste of Freedom: A Cultural History of Bicycle Marketing in the United States
Paperback
Series: Sports and Entertainment
FictionBusiness GeneralCycling
ISBN13: 9780815635918
Publisher: Syracuse Univ Pr
Published: Jun 25 2018
Pages: 304
Weight: 0.90
Height: 0.70 Width: 6.20 Depth: 8.80
Language: English
The bicycle has long been a part of American culture but few would describe it as an essential element of American identity in the same way that it is fundamental to European and Asian cultures. Instead, American culture has had a more turbulent relationship with the bicycle. First introduced in the United States in the 1830s, the bicycle reached its height of popularity in the 1890s as it evolved to become a popular form of locomotion for adults. Two decades later, ridership in the United States collapsed. As automobile consumption grew, bicycles were seen as backward and unbecoming--particularly for the white middle class.
Tracing the ways in which cycling suffered such a loss in popularity among adults is fundamental to understanding why the United States would be considered a car culture from the 1950s to today. As a lens for viewing American history, the story of the bicycle deepens our understanding of our national culture and the forces that influence it.
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