Marketing in 1991

Werbung Des Facheinzelhandels by Theis, Hans-Joachim, Barth, Klaus

Handbuch Für Kaufleute by

Culture Encounter and Komplementäres Marketing by Brune, Guido

Dienstleistungsqualität: Konzepte -- Methoden -- Erfahrungen by Bruhn, Manfred

Handbuch Des Bankmarketing by

Optionen: Anlagestrategien Für Die Nationalen Und Internationalen Options- Und Futures-Märkte by Lingner, Ulrich

The Handbook of International Marketing Communications by

Corporate Identity Design by Napoles, Veronica

Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals by Putman, Anthony O.

Streetsmart Marketing by Slutsky, Jeff

Sample Design in Business Research by Deming, W. Edwards

Marketing Theory: Evolution and Evaluation by Gardner, David M., Garrett, Dennis E., Sheth, Jagdish N.

Asian Mind Game by Chu, Chin-Ning

Market and the State: Government Policy Towards Business in Europe, Japan, and the USA by Audretsch, David

Modern Marketing Communications by Jefkins, Frank

Third Generation R & D: Managing the Link to Corporate Strategy by Saad, Kamal N., Roussel, Philip A.

Cracking the Japanese Market: Strategies for Success in the New Global Economy by Morgan, James

Fund Raising and Public Relations: A Critical Analysis by Kelly, Kathleen S.

Creating Corporate Audio-Visual Presentations: How to Commission and Manage Successful Projects by Worth, Richard

Lifestyle Market Segmentation by Michman, Ronald D.

Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers by McLaughlin, Edward W., Rao, Vithala

Blickverhalten Von Konsumenten: Grundlagen, Messung Und Anwendung in Der Werbeforschung by Leven, Wilfried

Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print by Harding, Ronald C.

Promotional Feats: The Role of Planned Events in the Marketing Communications Mix by Soares, Eric J.

Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions by Erickson, Gary M.

Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker, David A.

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success by Metcalfe, Dorothy A., Perenchio, Madelyn, Weeks, Andrea

Konsumentenverhalten: Entwicklung, Abhängigkeiten, Möglichkeiten by Behrens, Gerold

Contract Research by

Branding: A Key Marketing Tool by

Price and Discount Schedule Analysis: A Guide for Purchasing, Marketing, Materials, and Financial Managers by Kuzdrall, Paul J., Britney, Robert R.

Universitätskultur: Ausgangspunkt Für Eine Strategische Marketing-Planung an Universitäten by Sporn, Barbara

Ein Warteschlangenansatz Zur Integrierten Produktionsplanung by Häfner, Heinz

Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives by Stahl, Michael J., Karakaya, Fahri

Systemdynamik Nichtlinearer Marktreaktionsmodelle by Ostrusska, Doris

The Future of U.S. Retailing: An Agenda for the 21st Century by