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Chasing the Rainbow: The Billion-Dollar War for Your Retina
Paperback
Investing & FinanceGeneral Psychology
Publisher: Independently Published
Published: Dec 11 2025
Pages: 70
Weight: 0.20
Height: 0.15 Width: 5.50 Depth: 8.50
Language: English
Think you control your own taste?
- Why did McDonald's Europe suddenly change its logo from red to green?
- Why are tech startups painting their war rooms electric orange?
- Why is it illegal for another delivery company to paint their trucks chocolate brown?
Blending the narrative drive of Bad Blood with the quirky curiosity of Freakonomics, Wilson explores how corporations, governments, and algorithms have colonized the electromagnetic spectrum.
Key Chapters Include:
- The Primal Scream: How fast food chains hacked our evolutionary biology to trigger hunger.
- The Pink Prison: The disastrous experiment of using color as a sedative in correctional facilities.
- Digital Decay: How Instagram filters are rewriting our collective memory of the physical world.
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