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Who Sold My Brand: A guide to craft brands in India
Paperback
Publisher: Independently Published
Published: Aug 8 2025
Pages: 52
Weight: 0.18
Height: 0.11 Width: 6.00 Depth: 9.00
Language: English
India doesn't buy like the West. It buys like a memory, a relationship, a promise.
Who Sold My Brand? is a storytelling-driven guide that unpacks the emotional, cultural, and strategic realities of selling in India-through the eyes of real customer personas across Mumbai's tapris, Jaipur's school colonies, Chennai's filter coffee counters, and more.
Follow Pritha Vashishtha, a seasoned brand strategist on sabbatical from London, as she travels across India to reconnect with what truly moves Indian consumers. Each chapter introduces you to a new city, a unique persona, and a fresh marketing revelation-told through rich, emotional narratives and backed by brand case studies.
Whether you're:
A foreign company trying to crack the Indian market
A startup founder struggling with scale
Or a marketer lost in dashboards and jargon
This book is your real-world playbook.
Learn why EMI sells dignity. Why QR codes are symbols of trust. Why brands win not by shouting louder-but by listening deeper. This isn't a marketing textbook. It's a map to the Indian customer's heart.
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