Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
White Ice: Race and the Making of Atlanta Hockey

White Ice: Race and the Making of Atlanta Hockey

Aiello, Thomas

Hardcover

Series: Sport & Popular Culture

FictionHockeyRegional: South

ISBN10: 1621908356
ISBN13: 9781621908357
Publisher: University of Tennessee Press
Published: Jan 12 2024
Pages: 224
Weight: 0.83
Height: 0.71 Width: 5.98 Depth: 9.06
Language: English
Having skyrocketed from six to fourteen teams between 1966 and 1970, leaders of the National Hockey League had planned to wait a few more years before expanding any further. But as its rivalry with the World Hockey Association intensified, competition for markets rose, and the race for continued expansion became too urgent to ignore. Not to be outdone, the NHL introduced two new teams in 1971: one in Long Island, New York, and one in Atlanta, Georgia.

For its own part, Atlanta had been watching as White residents left the city for the suburbs over the course of the 1960s. As the turn of the decade approached, city leadership was searching for ways to mitigate white flight and bring residents of the surrounding suburbs back to the city center. So when a stereotypically White sport came to the Deep South in 1971 in the form of the Atlanta Flames, ownership saw a new opportunity to appeal to White audiences.

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