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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

Hardcover

Writing InstructionGeneral Political Science

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ISBN10: 0231080484
ISBN13: 9780231080484
Publisher: Columbia Univ Pr
Published: Jul 29 1993
Pages: 259
Weight: 1.12
Height: 0.91 Width: 6.24 Depth: 9.29
Language: English

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

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