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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
When Ads Work: New Proof That Advertising Triggers Sales

When Ads Work: New Proof That Advertising Triggers Sales

Hardcover

AccountingEconomicsMarketing

ISBN10: 0765617382
ISBN13: 9780765617385
Publisher: Routledge
Published: Oct 15 2006
Pages: 232
Weight: 0.92
Height: 0.70 Width: 6.16 Depth: 9.40
Language: English
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

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