Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Watch It!: Movie Posters as Marketing Tools and Genre Indicators

Watch It!: Movie Posters as Marketing Tools and Genre Indicators

Haidegger, Ingrid

Hardcover

Series: Film and Television Studies, Book 4

AccountingFilm StudiesGeneral Sociology

Currently unavailable to order

ISBN10: 3825366987
ISBN13: 9783825366988
Publisher: Universitatsverlag Winter Gmbh Heidelberg
Published: Jul 7 2017
Pages: 233
Weight: 2.35
Language: English
Despite being mute and static, the movie poster manages to inform potential audiences of a film's rough content and encourages them to buy the ticket after one quick look. The poster achieves this by strategically combining verbal and visual design elements. Titles, claims, taglines, release dates, studio logos, symbols, star images, and the like are presented in a particular light, layout, frame, setting, and color depending on which genre the advertised film belongs to. 'Watch It!' discusses the forms and functions of these and other generic verbal and visual movie poster elements. It analyzes ten film genres and their poster design conventions using a corpus of 250 popular movie posters of (mostly) Hollywood films produced between 2010 and 2015.

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