Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

Tuggle, Michael
Sullivan, Mike

Paperback

Accounting

ISBN10: 173477990X
ISBN13: 9781734779905
Publisher: Lightning Source Inc
Published: Aug 10 2020
Pages: 236
Weight: 0.61
Height: 0.50 Width: 5.51 Depth: 8.50
Language: English
What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

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