Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Vintage Visual Merchandising: Me And The Mannequins: The 1970's

Vintage Visual Merchandising: Me And The Mannequins: The 1970's

Vincent, Jd

Paperback

Fashion & Accessories

ISBN10: 1731386109
ISBN13: 9781731386106
Publisher: Independently Published
Published: Apr 1 2015
Pages: 72
Weight: 0.56
Height: 0.19 Width: 8.50 Depth: 11.00
Language: English
An update of the 2014 book previously titled, Me & The Mannequins The Way I Display(ed). This version features all new high resolution pictures form the previous book and an updated forward.The narrative is the same - one year in my life as a display window designer in Chicago at Bonwit Teller in 1978. This book has 36 photo plates that tell a story of Visual Merchandising from an earlier era. Mannequins are a big part of this story. Although only a few styles of mannequins are pictured in this book, it's revealing how these few impacted my creative process. It is also very interesting in hindsight how much creative freedom I had at the time. A creative freedom that does not exist, for the most part, for today's Visual Merchandiser.I often refer in the book to Display Window Design, as this was a transition era to today's Visual Merchandising job description. The prominent display window in this book was an unusual one even for it's time - it was located in the iconic John Hancock building in Chicago. At 30 feet wide it was a monster to figure out a design approach that made any sense, both practical as well as budgetary.For anyone not familiar with Bonwit Teller, a quick google will tell part of the story. This was a fairly small, exclusive chain of stores originating out of New York. They had an extensive selection of designer clothing from the era, as well as being home to Shop-In-Shop designer labels such as Hermes, Missoni & Fendi.I was very young and had a great time with so much creative freedom - and not so much of a great budget. In the years after I left Bonwit's, I would look at these photos and think they looked awfully dated. However, in the last few years, I've come to see them as vintage and yes, perhaps dated a bit - but I think the apparel, as well as some of my designs have stood the test of time. I hope the reader will agree.

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