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The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy

The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy

Paperback

Series: Routledge Advances in Korean Studies

EconomicsInvesting & Finance

ISBN10: 0415542790
ISBN13: 9780415542791
Publisher: Routledge
Published: May 15 2012
Pages: 144
Weight: 0.47
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English

Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.

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