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Value Co-Creation Processes in Circular Firms: Beyond Organizational Boundaries
Hardcover
Business GeneralInvesting & Finance
ISBN13: 9783031572333
Publisher: Palgrave MacMillan
Published: May 22 2024
Pages: 134
Weight: 0.70
Height: 0.60 Width: 5.80 Depth: 7.90
Language: English
This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes.
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