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The Valuation of Digital Intangibles: Technology, Marketing and Internet

The Valuation of Digital Intangibles: Technology, Marketing and Internet

Paperback

Business GeneralInvesting & Finance

Currently unavailable to order

ISBN10: 303036920X
ISBN13: 9783030369200
Publisher: Palgrave MacMillan
Published: Feb 18 2021
Pages: 536
Weight: 1.60
Height: 1.25 Width: 5.83 Depth: 8.27
Language: English
Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology

Formulates the best practices of specific digital asset appraisal

Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications

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Investing & Finance