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Validity of questionnaire items: evaluation of supermarkets

Validity of questionnaire items: evaluation of supermarkets

Paperback

General Music

ISBN10: 6207705653
ISBN13: 9786207705658
Publisher: Our Knowledge Publishing
Published: Jun 25 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.

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General Music