Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life

Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life

Sandler, Lyle H.

Hardcover

Series: Rockport Universal

AccountingGraphic DesignIndustrial Design

Publisher Price: $40.00

ISBN10: 0760392463
ISBN13: 9780760392461
Publisher: Rockport Publishers
Published: Jun 17 2025
Pages: 216
Weight: 2.27
Height: 0.81 Width: 8.63 Depth: 10.27
Language: English
Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers.

This essential reference explores how timeless storytelling principles--character, conflict, and resolution--can be woven into design and everyday life. It shows how integrating these narrative elements leads to more engaging and meaningful creative outcomes

In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:

  • Character Development: How to craft relatable and memorable personas in visual narratives.
  • Plot Structure: Techniques for creating compelling arcs and engaging storylines.
  • Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.
  • Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.

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