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Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach

Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach

Hardcover

Series: Routledge Studies in Consumer Research

EconomicsInvesting & FinanceManagement

ISBN10: 0415157323
ISBN13: 9780415157322
Publisher: Routledge
Published: Nov 13 1997
Pages: 304
Weight: 1.34
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.

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