Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

Van Raaij, W. Fred

Hardcover

EconomicsInvesting & Finance

ISBN10: 1137544244
ISBN13: 9781137544247
Publisher: Springer Nature
Published: Feb 22 2016
Pages: 285
Weight: 1.10
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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