Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Uncovering Fashion: Fashion Communications Across the Media

Uncovering Fashion: Fashion Communications Across the Media

Wolbers, Marian Frances
Horacek, Connie Heller

Paperback

Writing InstructionFashion & Accessories

ISBN10: 156367615X
ISBN13: 9781563676154
Publisher: Continnuum-3PL
Published: Apr 8 2009
Pages: 320
Weight: 1.25
Height: 0.80 Width: 7.30 Depth: 9.20
Language: English

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. Fashion communications refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.

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