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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Paperback

AccountingGeneral Reference

ISBN10: 0761915826
ISBN13: 9780761915829
Publisher: Sage Publications, Inc
Published: Aug 24 1999
Pages: 244
Weight: 0.75
Height: 0.52 Width: 6.04 Depth: 9.16
Language: English
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

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