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Ultimatum of Pleasure: Behavioral Economics and Social Development
Hardcover
ISBN13: 9780761869436
Publisher: Hamilton Books
Published: Jul 11 2017
Pages: 216
Weight: 1.05
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
This book is dedicated to the research of the pleasure phenomenon as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure--having turned into a commodity and a means of manipulation--defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.
This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.Also in
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