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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Turning The Screen: Personalisation and Privacy

Turning The Screen: Personalisation and Privacy

Paperback

Investing & Finance

ISBN10: 153270206X
ISBN13: 9781532702068
Publisher: Createspace
Published: May 23 2016
Pages: 80
Weight: 0.19
Height: 0.17 Width: 5.06 Depth: 7.81
Language: English
We haven't been watching you. We don't know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn't buy this information, so... we're sorry about that? Companies, however, do take such an approach to their communications: a process known as personalisation. We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you're on: it's time you understood the power and potential of personalised digital experiences.

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