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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Truth & Dare: Inside Out Marketing

Truth & Dare: Inside Out Marketing

Paperback

Accounting

ISBN10: 0692846271
ISBN13: 9780692846278
Publisher: Lightning Source Inc
Published: Feb 9 2017
Pages: 126
Weight: 0.30
Height: 0.27 Width: 5.24 Depth: 7.99
Language: English
Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.

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