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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Transitioned Media: A Turning Point Into the Digital Realm

Transitioned Media: A Turning Point Into the Digital Realm

Paperback

Series: Economics of Information, Communication, and Entertainment

AccountingEconomicsManagement

ISBN10: 1461426375
ISBN13: 9781461426370
Publisher: Springer
Published: Oct 13 2012
Pages: 168
Weight: 0.60
Height: 0.40 Width: 6.14 Depth: 9.21
Language: English
Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal's Olympic Research Lab.- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program ... The Cosmic Change in the News Business.- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.

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