Sign-In
Cart
The Visual Imperative: Creating a Visual Culture of Data Discovery
Paperback
ISBN13: 9780128038444
Publisher: Morgan Kaufmann Publishers
Published: Mar 10 2016
Pages: 320
Weight: 1.40
Height: 0.70 Width: 7.40 Depth: 9.20
Language: English
Data is powerful. It separates leaders from laggards and it drives business disruption, transformation, and reinvention. Today's most progressive companies are using the power of data to propel their industries into new areas of innovation, specialization, and optimization. The horsepower of new tools and technologies have provided more opportunities than ever to harness, integrate, and interact with massive amounts of disparate data for business insights and value - something that will only continue in the era of the Internet of Things. And, as a new breed of tech-savvy and digitally native knowledge workers rise to the ranks of data scientist and visual analyst, the needs and demands of the people working with data are changing, too.
The world of data is changing fast. And, it's becoming more visual.
Visual insights are becoming increasingly dominant in information management, and with the reinvigorated role of data visualization, this imperative is a driving force to creating a visual culture of data discovery. The traditional standards of data visualizations are making way for richer, more robust and more advanced visualizations and new ways of seeing and interacting with data. However, while data visualization is a critical tool to exploring and understanding bigger and more diverse and dynamic data, by understanding and embracing our human hardwiring for visual communication and storytelling and properly incorporating key design principles and evolving best practices, we take the next step forward to transform data visualizations from tools into unique visual information assets.
Also in
Databases
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Kleppmann, Martin
Riccomini, Chris
Paperback
Fundamentals of Data Engineering: Plan and Build Robust Data Systems
Reis, Joe
Housley, Matt
Paperback
SQL QuickStart Guide: The Simplified Beginner's Guide to Managing, Analyzing, and Manipulating Data With SQL
Shields, Walter
Hardcover
Observability Engineering: Achieving Production Excellence
Majors, Charity
Fong-Jones, Liz
Miranda, George
Paperback
The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling
Ross, Margy
Kimball, Ralph
Paperback
Introduction to Statistics: An Intuitive Guide for Analyzing Data and Unlocking Discoveries
Frost, Jim
Paperback
Learning Tableau 2025 - Sixth Edition: Leverage Tableau's newest features to revolutionize your data storytelling with AI-enhanced insights
Milligan, Joshua N.
Paperback
Ai-Assisted Statistics for Data Scientists: 50+ Essential Concepts Using R and Python
Bruce, Andrew
Gedeck, Peter
Bruce, Peter
Paperback
The Data Storyteller's Handbook: How to create business impact using data storytelling
Greenbrook, Kat
Paperback
Database Systems: Introduction to Databases and Data Warehouses, Edition 2.0
Vrbsky, Susan
Sharma, Abhishek
Jukic, Nenad
Paperback
Microsoft Power Bi Data Analyst Associate Study Guide: Prepare for the Pl-300 Exam and Use Power Bi Successfully
Turley, Paul
Paperback
SQL for Data Analysis: Advanced Techniques for Transforming Data Into Insights
Tanimura, Cathy
Paperback
High Performance Spark: Best Practices for Scaling and Optimizing Apache Spark
Polak, Adi
Warren, Rachel
Karau, Holden
Paperback
Data Engineering Design Patterns: Recipes for Solving the Most Common Data Engineering Problems
Konieczny, Bartosz
Paperback
Data Engineering for Cybersecurity: Build Secure Data Pipelines with Free and Open-Source Tools
Bonifield, James
Paperback
Mathletics: How Gamblers, Managers, and Fans Use Mathematics in Sports, Second Edition
Winston, Wayne L.
Nestler, Scott
Pelechrinis, Konstantinos
Paperback
SQL Server 2025 Unveiled: The Ai-Ready Enterprise Database with Microsoft Fabric Integration
Ward, Bob
Paperback
Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
Gutman, Alex J.
Goldmeier, Jordan
Paperback
SQL QuickStart Guide: The Simplified Beginner's Guide to Managing, Analyzing, and Manipulating Data With SQL
Shields, Walter
Paperback
Databricks Certified Data Engineer Associate Study Guide: In-Depth Guidance and Practice
Alhussein, Derar
Paperback
Observability Engineering: Achieving Production Excellence
Majors, Charity
Fong-Jones, Liz
Miranda, George
Paperback
Product Operations: How successful companies build better products at scale
Tilles, Denise
Perri, Melissa
Paperback
Turning Data into Wisdom: How We Can Collaborate with Data to Change Ourselves, Our Organizations, and Even the World
Hanegan, Kevin
Paperback
Kafka: The Definitive Guide: Real-Time Data and Stream Processing at Scale
Palino, Todd
Sivaram, Rajini
Shapira, Gwen
Paperback
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
Weiner, Mark
Paperback
Foundations of Deep Reinforcement Learning: Theory and Practice in Python
Graesser, Laura
Keng, Wah Loon
Paperback
High Performance Python: Practical Performant Programming for Humans
Ozsvald, Ian
Gorelick, Micha
Paperback
Head First Algorithms and Data Structures: A Learner's Guide to the Foundations of Computing
Freeman, Eric
Robson, Elisabeth
Paperback
Data Contracts: Developing Production-Grade Pipelines at Scale
Freeman, Mark
Sanderson, Chad
Schmidt, B. E.
Paperback
Databricks Data Intelligence Platform: Unlocking the Genai Revolution
Gupta, Nikhil
Yip, Jason
Paperback
Data Analytics Made Easy: Analyze and present data to make informed decisions without writing any code
Mauro, Andrea de
Paperback
ML and Generative AI in the Data Lakehouse: Building and Deploying AI Applications at Scale
Haelen, Bennie
Paperback
Data Governance with Unity Catalog on Databricks: Implement Data and AI Governance with Databricks Data Intelligence Platform
Sreekumar, Kiran
Subbarao, Karthik
Paperback
SQL Cookbook: Query Solutions and Techniques for All SQL Users
Molinaro, Anthony
Graaf, Robert de
Paperback
Numerical Python: Scientific Computing and Data Science Applications with Numpy, Scipy and Matplotlib
Johansson, Robert
Paperback
Data Analytics & Visualization All-In-One for Dummies
McFedries, Paul
Massaron, Luca
Hyman, Jack A.
Paperback
The Data Center as a Computer: Designing Warehouse-Scale Machines
Barroso, Luiz André
Hölzle, Urs
Ranganathan, Parthasarathy
Hardcover
Hands-On Data Analysis with Pandas: Efficiently perform data collection, wrangling, analysis, and visualization using Python
Molin, Stefanie
Paperback
Advanced Snowflake: Processing Data, Developing Applications, and Deploying ML Models at Scale
Ullah, Muhammad Fasih
Paperback
Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success
Seiner, Robert
Paperback
Kafka for Architects: Event-Driven Architecture, Logs, Microservices, Real-Time Event Processing
Gorshkova, Katya
Paperback
SQL Server 2025 Query Performance Tuning: Troubleshoot and Optimize Query Performance
Fritchey, Grant
Paperback
Ai-Ready Data Blueprints: From Raw Data to Ai-Driven Innovation
Sopirala, Srikanth
Shukla, Navnit
Pham, Kien
Paperback
Apache Iceberg: The Definitive Guide: Data Lakehouse Functionality, Performance, and Scalability on the Data Lake
Hughes, Jason
Merced, Alex
Shiran, Tomer
Paperback
Learning Statistics with Jamovi: A Tutorial for Beginners in Statistical Analysis
Foxcroft, David
Navarro, Danielle
Paperback
Agile Data Warehouse Design: Collaborative Dimensional Modeling, from Whiteboard to Star Schema
Corr, Lawrence
Stagnitto, Jim
Paperback
Real-Time Intelligence with Microsoft Fabric: Empowering Data-Driven Decisions in the Era of AI
Geisler, Frank
Brattã S. Johan Ludvig
Paperback
iPhone 11 Pro Max Guide: Learn Step-By-Step How To Use Your iPhone Pro Max Step-By-Step
Meyer, Albrecht
Paperback
Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
Govindarajan, Vijay
Venkatraman, Venkat
Hardcover
Learning Ransomware Response & Recovery: Stopping Ransomware One Restore at a Time
Saylor, Michael
Preston, W. Curtis
Paperback
Data Pipelines with Apache Airflow, Second Edition: Orchestration for Data and AI
Geusebroek, Kris
Ruiter, Julian de
Cabral, Ismael
Paperback
Data and Reality: A Timeless Perspective on Perceiving and Managing Information in Our Imprecise World, 3rd Edition
Kent, William
Paperback
Building Data Integration Solutions: Unifying Data for Enhanced Decision Making
Borthen, Jay
Paperback
Apache Hudi: The Definitive Guide: Building Robust, Open, and High-Performing Data Lakehouses
Xu, Shiyan
Wason, Prashant
Saktheeswaran, Bhavani Sudha
Paperback
How to Interpret Data: Using Data to Improve Your Influence and Decision-Making
Kelly, Nicholas
Paperback
Apache Polaris: The Definitive Guide: Enriching Apache Iceberg Data Lakehouses with an Open Source Catalog
Madson, Andrew
Merced, Alex
Shiran, Tomer
Paperback
Data Governance Change Management: From Drift to Direction-Why Every Data Leader Needs an ANCHOR
Agrawal, Aakriti
Agrawal, Arvind
Paperback
Delta Lake: The Definitive Guide: Modern Data Lakehouse Architectures with Data Lakes
Haines, Scott
Lee, Denny
Wentling, Tristen
Paperback
Mastering PostgreSQL 17 - Sixth Edition: Elevate your database skills with advanced deployment, optimization, and security strategies
Schönig, Hans-Jürgen
Paperback
Practical Natural Language Processing: A Comprehensive Guide to Building Real-World Nlp Systems
Vajjala, Sowmya
Majumder, Bodhisattwa
Gupta, Anuj
Paperback
Football Analytics with Python & R: Learning Data Science Through the Lens of Sports
Eager, Eric A.
Erickson, Richard a.
Paperback
PostgreSQL 16 Administration Cookbook: Solve real-world Database Administration challenges with 180+ practical recipes and best practices
Angelakos, Jimmy
Ciolli, Gianni
Mejías, Boriss
Paperback
Data Modeling with Microsoft Power BI: Self-Service and Enterprise Data Warehouse with Power BI
Ehrenmueller-Jensen, Markus
Paperback
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Stephens-Davidowitz, Seth
Paperback
The Elements of Statistical Learning: Data Mining, Inference, and Prediction, Second Edition
Hastie, Trevor
Tibshirani, Robert
Friedman, Jerome
Hardcover
Unlocking Dbt: Design and Deploy Transformations in Your Cloud Data Warehouse
Cyr, Cameron
Dorsey, Dustin
Paperback
The Data Product Playbook: Designing and Delivering Data Products that Power Decisions, Analytics, and AI
Koenders, Willem
Paperback
Big Data in Der Mobilität: Akteure, Geschäftsmodelle Und Nutzenpotenziale Für Die Welt Von Morgen
Knorre, Susanne
Müller-Peters, Horst
Gatzert, Nadine
Paperback
Analytics Engineering with SQL and Dbt: Building Meaningful Data Models at Scale
Machado, Rui
Russa, Hélder
Paperback
Learn PostgreSQL - Second Edition: Use, manage and build secure and scalable databases with PostgreSQL 16
Ferrari, Luca
Pirozzi, Enrico
Paperback
SQL for Data Analytics - Fourth Edition: Analyze data effectively, uncover insights and master advanced SQL for real-world applications
Goldwasser, Matt
Shan, Jun
Li, Haibin
Paperback
Natural Language Processing with Pytorch: Build Intelligent Language Applications Using Deep Learning
McMahan, Brian
Rao, Delip
Paperback
A Comprehensive Introduction to Python: From the Basics to Data Analytics: From the Basics to Data Analytics
Masloff, Jackie
Paperback
The Expert's Guide to SQL Server: Tuning, Security, and Cloud Migration
Andiappan, Petchikumar
Pasam, Venkata Reddy
Paperback
Architecting an Apache Iceberg Lakehouse: A Scalable, Open-Source Data Platform
Merced, Alex
Paperback
Statistics Every Programmer Needs: Practical Python Implementations and Quantitative Methods
Sutton, Gary
Paperback
Data Science at the Command Line: Obtain, Scrub, Explore, and Model Data with UNIX Power Tools
Janssens, Jeroen
Paperback
Introduction to Statistics: An Intuitive Guide for Analyzing Data and Unlocking Discoveries
Frost, Jim
Hardcover
Data Center Critical Facilities Migration from Construction to Operations
K. Tidjani, Yekini
Paperback
Stream Processing with Apache Flink: Fundamentals, Implementation, and Operation of Streaming Applications
Kalavri, Vasiliki
Hueske, Fabian
Paperback
Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Marr, Bernard
Paperback
SQL in a Week: A Fast-Track Guide to Writing and Optimizing Queries Like a Pro
Shah, Bhumika
Dubey, Devtosh
Paperback
From Data to Dollars: Getting Started with Data Analytics and AI in Startups
Sidoruk, Piotr
Paperback
Data Governance: The Definitive Guide: People, Processes, and Tools to Operationalize Data Trustworthiness
Lakshmanan, Valliappa
Eryurek, Evren
Gilad, Uri
Paperback
Data Science on the Google Cloud Platform: Implementing End-To-End Real-Time Data Pipelines: From Ingest to Machine Learning
Lakshmanan, Valliappa
Paperback
The Elephant in the Fridge: Guided Steps to Data Vault Success through Building Business-Centered Models
Giles, John
Paperback
The Definitive Guide to Microsoft Fabric: From discovery to building a unified, secure, and scalable data platform
Riehl, Jean-Pierre
Maneu, Christopher
Beau, Emilie
Paperback
Data Engineering with Python: Work with massive datasets to design data models and automate data pipelines using Python
Crickard, Paul
Paperback
SAP S/4hana Financial Accounting Certification Guide: Application Associate Exam
Pougkas, Stefanos
Paperback
PostgreSQL Query Optimization: The Ultimate Guide to Building Efficient Queries
Bailliekova, Anna
Database Expert
Dombrovskaya, Henrietta
Paperback
Mastering PostgreSQL Administration: Internals, Operations, Monitoring, and Oracle Migration Strategies
Samayam, Arun Kumar
Kadambari, Phani
Ravi Kumar, Y. V.
Paperback