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The Discourse of Commercialization: A Multi-Perspectived Analysis

The Discourse of Commercialization: A Multi-Perspectived Analysis

Hardcover

Series: Communicating in Professions and Organizations

Linguistics

ISBN10: 0230579116
ISBN13: 9780230579118
Publisher: Springer Nature
Published: Nov 24 2010
Pages: 222
Weight: 0.88
Height: 0.80 Width: 5.60 Depth: 8.60
Language: English
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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