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The Discourse of Commercialization: A Multi-Perspectived Analysis

The Discourse of Commercialization: A Multi-Perspectived Analysis

Paperback

Series: Communicating in Professions and Organizations

Linguistics

ISBN10: 1349367761
ISBN13: 9781349367764
Publisher: Palgrave
Published: Jan 1 2010
Pages: 222
Weight: 0.67
Height: 0.54 Width: 5.50 Depth: 8.50
Language: English
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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Linguistics