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The Connected Consumer

The Connected Consumer

Paperback

Accounting

Publisher Price: $21.99

ISBN10: 1631571109
ISBN13: 9781631571107
Publisher: Business Expert Pr
Published: Oct 6 2015
Pages: 172
Weight: 0.53
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

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