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The Complete Copywriter: The Definitive Guide to Marketing with Words
Paperback
AccountingBusiness GeneralMarketing
ISBN13: 9781398613539
Publisher: Kogan Page
Published: Jan 28 2025
Pages: 336
Weight: 1.04
Height: 0.91 Width: 6.14 Depth: 9.21
Language: English
Looking to write marketing copy that truly connects with your audience and stands out?
The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.
- Discover practical tips to keep your copy targeted, personal and conversational
- Know your way around writing for social media, press releases, landing pages and more
- Develop skills like creativity, empathy and adaptability in your writing
- Use real-world examples to see how great copy drives results This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up. Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills
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