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Telephone Survey Methodology
Paperback
Series: Wiley Survey Methodology, Book 328
Business GeneralProbability & Statistics
ISBN13: 9780471209560
Publisher: John Wiley & Sons
Published: Sep 19 2001
Pages: 608
Weight: 1.78
Height: 1.08 Width: 7.10 Depth: 8.86
Language: English
- geschrieben von international tätigen Fachleuten aus Privatwirtschaft, Behörden und Forschungseinrichtungen (USA, Europa, Australien)
- alle wichtigen Teilbereiche einer Umfrage werden ausführlich abgehandelt: Wahl der Zielgruppe, Zusammenstellung des Fragebogens, Interviewverfahren, Fehlerabschätzung usw.
- ausführliche Literaturübersicht
- Angaben zu gesetzlichen Rahmenbedingungen sowie zur Nutzung des Computers beim Interview (Computer Assisted Telephone Interviewing)
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