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Trust, Power and Public Relations in Financial Markets
Paperback
Series: Routledge New Directions in PR & Communication Research
Business GeneralInvesting & FinanceMarketing
ISBN13: 9780367340728
Publisher: Routledge
Published: Mar 31 2021
Pages: 160
Weight: 0.55
Height: 0.37 Width: 6.14 Depth: 9.21
Language: English
The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines.
Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.
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