Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry

Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry

Ebert, Tara

Paperback

AccountingInvesting & FinanceMarketing

ISBN10: 3834916226
ISBN13: 9783834916228
Publisher: Gabler Verlag
Published: Jul 15 2009
Pages: 198
Weight: 0.59
Height: 0.46 Width: 5.83 Depth: 8.27
Language: English
Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions.

Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical conceptualization of consumer trust from the specific view that consumer theory takes. By means of an extensive trust research analysis, she establishes a complex model which she analyzes empirically. The findings show that reputation and perceived security of a bank are the two key factors in trust building. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

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