Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China

Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China

Wong, Heung-Wah

Hardcover

Series: Routledge Culture, Society, Business in East Asia

General Racism & Ethnic StudiesGeneral Sociology

PREORDER - Expected ship date December 31, 2028

ISBN10: 1138696633
ISBN13: 9781138696631
Publisher: Routledge
Published: Dec 31 2028
Pages: 288
Language: English
This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company's bankruptcy. It outlines the development and structure of the original Japanese company, and considers why it moved into Hong Kong and China. It explores the changing nature of society, consumerism and shopping in East Asia and shows how the company's expansion fitted in to this. It also discusses the company's culture and management as it expanded. Overall, the book emphasises what this case study shows about cross-cultural interaction in East Asia, arguing that globalisation of products and consumer tastes is much more complex than simply homogenisation along Western lines, or local adaption as a reaction against Western products and tastes.

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