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Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness

Hardcover

Series: Routledge International Studies in Business History

Business GeneralEconomics

ISBN10: 0415776937
ISBN13: 9780415776936
Publisher: Routledge
Published: Feb 12 2010
Pages: 254
Weight: 1.10
Height: 0.80 Width: 6.10 Depth: 9.00
Language: English
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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