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The Theory and Practice of Revenue Management
Paperback
Series: International Operations Research & Management Science, Book 68
Business GeneralInvesting & FinanceTechnology & Engineering
ISBN13: 9780387243764
Publisher: Springer Nature
Published: Feb 23 2005
Pages: 713
Weight: 2.25
Height: 1.35 Width: 6.34 Depth: 9.18
Language: English
Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.
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