Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

Moskowitz, M.

Paperback

AccountingEconomicsGeneral United States History

ISBN10: 1349379298
ISBN13: 9781349379293
Publisher: Springer Nature
Published: Dec 18 2009
Pages: 240
Weight: 0.65
Height: 0.53 Width: 5.50 Depth: 8.50
Language: English
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.

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