Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Television and Children: Program Evaluation, Comprehension, and Impact

Television and Children: Program Evaluation, Comprehension, and Impact

Clifford, Brian R.
Gunter, Barrie
McAleer, Jill L.

Paperback

Series: Routledge Communication

General ReferenceGeneral DramaGeneral Sociology

ISBN10: 0805816836
ISBN13: 9780805816839
Publisher: Routledge
Published: Mar 1 1995
Pages: 264
Weight: 0.98
Height: 0.71 Width: 6.13 Depth: 9.03
Language: English
This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies.

Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.

1 different editions

Also available

Also from

Clifford, Brian R.

View All

Also in

General Drama

View All