Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Marketing for Nonprofits

Strategic Marketing for Nonprofits

Olson, Ginny Bowen

Paperback

Accounting

ISBN13: 9798397656146
Publisher: Independently Published
Published: Jul 1 2022
Pages: 130
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
Based on ten years of teaching Marketing for Nonprofits at the University of North Carolina at Greensboro and working with organizations in the civil society sector, professor and organizational strategist Ginny Bowen Olson arms you with the best practices to help your organization increase awareness of your mission and accomplish your goals.

Let's get started:

When was the last time you made a purchase?

What did you buy? How much money did you spend? How much time did you take to decide to make that purchase? Did you seek the advice of friends or family beforehand?

As you can see, a LOT goes into how you make a purchase.

With this in mind, shift your focus to your nonprofit, and think about how people decide to purchase your products, programming, and services - or to volunteer, donate, and serve on the board of directors.

In this book, you'll discover how your stakeholders make these decisions. You'll learn the ins and outs of marketing strategy and current trends impacting the nonprofit sector. And you'll uncover the tactics you can employ right now to achieve your mission and create thriving community.

RECOMMENDATIONS

All nonprofits would benefit from smarter strategic marketing if their leaders and teams actually had time to learn it. Ginny Olson has been in their shoes - and she comes to the rescue with this highly compact, yet incredibly comprehensive and practical, guide to what really matters. Whether you're a nonprofit board member, executive or staff member, just a few hours with this book will give you the tools to help take your organization's brand and impact to the next level.

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