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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

Paperback

AccountingManagementMarketing

ISBN10: 0190646004
ISBN13: 9780190646004
Publisher: Oxford University Press
Published: Nov 2 2017
Pages: 272
Weight: 0.93
Height: 0.50 Width: 7.40 Depth: 9.10
Language: English
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

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