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Städtetourismus
Hardcover
Series: Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit
Publisher Price: $139.99
ISBN13: 9783486576771
Publisher: de Gruyter Oldenbourg
Published: Nov 24 2004
Pages: 406
Weight: 1.87
Height: 0.94 Width: 6.69 Depth: 9.61
Language: German
Unter den vielfältigen touristischen Märkten hat der Städtetourismus in den vergangenen Jahren eine vergleichsweise dynamische Entwicklung erlebt. Dieses Buch bietet einen breit gefächerten Überblick über aktuelle Marktentwicklungen und Fragen des strategischen und operativen Managements und stellt einige Erfolgsbeispiele im Städtetourismus dar. Damit schlie t es eine entstandene Lücke in der tourismuswissenschaftlichen Literatur. Die vielfältigen Aspekte des Städtetourismus werden in 26 Einzelbeiträgen von Experten aus Wissenschaft und Praxis aus einem jeweiligen spezialisierten Blickwinkel dargestellt und beleuchtet.
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