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Sport Marketing

Sport Marketing

Paperback

Series: Active Learning in Sport

AccountingSports General

ISBN10: 0857250906
ISBN13: 9780857250902
Publisher: Learning Matters
Published: May 4 2011
Pages: 224
Weight: 0.90
Height: 0.60 Width: 6.70 Depth: 9.50
Language: English
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

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Sports General